London is a city where history meets innovation, and a perfect example of this is its vibrant immersive experiences.
There are lots of these attractions in the capital which engage several interests, but what are immersive experiences?
In short, an immersive experience sends a viewer into a different imagined or real world, using a mix of sound, visuals, and technology to deliver an engaging, unforgettable experience. The viewer can interact and manipulate their environment as they become part of the action, where the experience continues all around them.
Whether you’re a fan of art, natural history, or are simply looking for something extraordinary, London’s immersive attractions deliver unforgettable adventures that engage all the senses.
Let’s dive into some of the best immersive experiences in London!
1. OTHERWORLD: The David Attenborough Immersive Anthology – Hackney and Victoria
This virtual experience lets viewers step inside three short films that David Attenborough made for Sky around ten years ago: Conquest of the Skies, Kingdom of Plants, and Micro Monsters.
The attraction gives visitors to enjoy the best of incredible creatures around the world, on an immense interactive scale. This experience is like being in a Planet Earth episode, seeing incredible natural wonders without needing to journey halfway across the globe.
The attraction is roughly 70 minutes long, making the most of 8K video to highlight the best of birds, insects, and wildlife. Complemented with surround sound and large, three-dimensional screens, this attraction is a great gift for fans of the broadcaster.
Whether you’re a long-time admirer of David Attenborough, or just looking for a family-friendly adventure, this virtual journey delivers an escape into the wonders of nature, right from the heart of London.
2. The Big London Bake – Tooting
Fans of The Great British Bake Off will love this food experience competition. You and your friends have 90 minutes to bake and decorate a tasty treat, then crown the winner at the end. It’s a great way to unleash your creativity and get in touch with your competitive side.
Just like the TV show, participants walk into a large Bake Off-esque marquee with several others. After being given ingredients and instructions, you’ll have 90 minutes to make a cake.
All of the ingredients are pre-measured and provided for you, so all you need to do is turn up! You also receive the recipe, aprons, and a box to take your bake away with you. The marquee is also connected to The Castle pub, a short walk away from Tooting Broadway tube station, so you can enjoy a few post-bake drinks when you’re done.
After 90 minutes of whisking, mixing, and decorating, you’ll not only have a delicious treat to enjoy at home, but some sweet memories to cherish with your loved ones.
Whether you’re a seasoned baker or a complete novice, The Big London Bake guarantees a fun time for all ages, making it great for couples, families, hen-dos – you name it!

3. Frameless – Marble Arch
London has plenty of art galleries to enjoy, but this immersive experience lets you view art pieces differently. Frameless places classic pieces from renowned artists on an incredible scale, allowing you to ‘walk inside’ each painting.
Found in the previous Odeon Cinema in Marble Arch, the past cinema rooms have been turned into four multi-sensory art galleries. All of the rooms over the 30,000 square foot structure display a small show, reconstructing art pieces in vibrant three-dimensional animations that spiral around the walls, accompanied by a stimulating soundtrack.
Examples of paintings that are on show are Edvard Munch’s ‘The Scream’, Salvador Dali’s ‘The Persistence of Memory’, and Giuseppe Arcimboldo’s ‘The Librarian’. Each gallery is carefully curated to immerse the viewer in the essence of these masterpieces, as though you’ve stepped into the canvas itself.
Whether you’re an art enthusiast or looking for a unique London experience, Frameless allows you to feel, live, and be a part of art itself.
If you’re considering viewing some of London’s many art galleries, why not book a tour with us?
At Yellow Moon Tours, we can create a tour that’s made just for you, viewing only the art pieces or galleries that you want to see.
Give us a call at +44 (0) 20 3290 3665, or have a look at our Private Tour page to find out more about our London tours.

4. The London Dungeon – Southbank
The London Dungeon is one of the capital’s original immersive experiences. Beginning in 1974, the attraction was first a walkthrough site, but began to put on shows like Jack the Ripper in the 80s and 90s. The Dungeons continued to evolve as it turned into an actor-led, real-time tour, instead of a free movement walkthrough attraction.
After more and more shows were added in the noughties, the Dungeons moved location to Southbank, where it is currently found at County Hall alongside other famous London attractions. Today, The London Dungeon is a fully immersive experience which takes visitors on a journey through the dark side of the city’s history.
With detailed sets, live actors, and realistic special effects, every show plunges you into the terrifying tales of London’s past. From Sweeney Todd to Guy Fawkes’ Gunpowder Plot, you’ll encounter chilling stories brought to life with a blend of humour and horror.
A must-see for history buffs and thrill seekers, The London Dungeon remains one of the capital’s most beloved attractions, delivering a truly one-of-a-kind experience.

5. The War of The Worlds: The Immersive Experience – Leadenhall Street
This is one of the best immersive experiences in London that’s found right in the centre of the city. Perfect for fans of the novel, or those who like spooky activities, The War of The Worlds attraction encourages visitors to experience a Martian invasion in real-time.
Right when you step inside, a blend of actors and dated interiors takes you back to 19th-century England. As you explore more, additional characters take on dishevelled outfits as the ‘war’ continues, mixing Martian enemies with modern technology.
Despite the Victorian decor, the multi-sensory effects and virtual reality maintain an eerie feel throughout the building. As you scurry through little hallways and climb through tiny windows (at your own pace), you’re aware of the danger at every corner.
Jeff Wayne’s influence is evident, as his music accompanies you throughout your journey. The attraction is one of the longer immersive experiences in London, as it continues for a little under two hours. This includes a short interval to reorient yourselves and enjoy a drink in the Red Weed Bar.
This is a great activity to enjoy in a group, but keep in mind that it is an active experience. If you have mobility issues, look at the accessibility information to see if you can take part beforehand.
There we have it! We hope you enjoyed this post on the best immersive experiences in London.
Want to know more about our private city tours? Contact us at info@yellowmoontours.com or +02032903665 to book your private tour today. You can also check out our social media on Instagram, Facebook, and X.